Did you ever think that what rating would you give to Product, Price, Place, Promotion and the 5th P (Packaging) on a likert scale? Or to what extent are they inter-related?
We claim that there is numerous benefit of packaging. But is it only addition to image and identity of a company, protection, artistic, ethnicity, mode of transportation, identification of goods, identifying and promotion of company, communication to target audience, it’s utility, brand association and brand building? Or do you think the gain of packaging is a never ending list?
Do you think the new packaging of lifebuoy increased the sales of lifebuoy? Have you ever thought how does the company quantify it?
We cannot deny the fact that for many brands the packaging usually sets the tone for all of the other communications efforts establishing the brand’s overall look and feel.
But these days there is another concern revolving in the minds of consumers related to marketing. Packaging material! Have you ever thought on the extent of threat to the environment and homosapiens survival by the so called attractive packaging material which one’s claim that it helps the company a lot?
Give it a serious thought from now onwards, as these issues are likely to come at some point of time in your life either as a consumer or as a marketer.
Share your thought on this!
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